In this extract from customer innovation, marion debruyne looks at how royal dutch airlines (klm) have employed customer-centricity for a competitive edge. The application of a variety of these “intelligent” user-driven innovation tools guarantees a phase-specific, integrated customer-centric open innovation approach this paper will give a methodological overview and examples based on the case study of interactive mobile tv (imtv) 1 introduction the telecommunication.
Description access to case studies expires six months after purchase date publication date: january 31, 2007 amd's launch of the opteron microprocessor in 2003 has allowed the company to make inroads into the lucrative server segment a long-time follower to intel, amd management felt it was in a position to lead the.
Amd's launch of the opteron microprocessor in 2003 has allowed the company to make inroads into the lucrative server segment a long-time follower to intel, amd management felt it was in a position to lead the microprocessor industry in new directions however, in 2006 it was not clear whether opteron's success in the.
Addressing real customer needs is the core factor of managing innovation successfully exactly this is the task of the first stages of an innovation project, also called the frontend of innovation (fei) in this course, you will learn about key concepts and methods of generating customer-centric business ideas and innovative.
Perhaps no industry has contributed more to enhance the quality of life of people worldwide than the technology industry our products and services influence every walk of life, the way we work and the way we play still, we need to re-focus the road to recovery is often the road to discovery the promise. Hbr spotlight manage customer- centric innovation— systematically by larry selden and ian c macmillan harvard business review • april 2006 page 1 c often than not, the traditional approach thrills r&d teams, but a successful customer r&d strategy requires that companies play both offense and defense.