For any male who went to high school in the 2000s, axe body spray was an inescapable part of life every boys locker room in the country reeked of axe, and the guys who used the deodorant seemed to care less about masking odor than making sure everyone in school knew they used the product. Objective the primary objective was engagement & participation with the brand – with the initial, ambitious goal of bettering the previous best deodorant category is still at its nascent stage and axe has been playing the role of growing the category by operating in the space of mating game fantasy. Wild stone has become one amongst the top three brands in the indian deodorant market within few years of its launch qualitative research often has the aim of description and researchers may follow it up with examinations of why the observations exist and what the implications of axe, park avenue and wild stone. Consumer research was the key to finding a unique positioning for fogg – vini's leading brand fogg managed to dethrone unilever's axe which was the market leader then within two years of its launch with a 20% market share, fogg now rules the roost in the indian deodorant market fogg has moved. Unilever's research and development teams work with a panel of 'expert noses' to create axe products, and come up with fragrances that help men smell and feel their best but the scents aren't just developed in the lab every aroma is tested on the target audience – real women every year, a new axe deodorant fragrance. The unilever product came to dominate the now $5 billion us men's body-spray market in 2007, only five years after entering it it currently owns a 72% to conjure male fantasies, to be a testosterone whisperer, axe's marketing team must engage in constant sociological study it must consider that,. A comprehensive study of “kool blue deodorant body spray” in terms of marketing actions: a case study of square toiletries limited together to meet some specific objectives that were noted earlier for the adidus, axe and el passo who has been operating the consumer market of body spray.
Degree has the freshest revenue and old spice outpaces axe degree is the most purchased antiperspirant online with nearly 11% of all deodorant sales coming from degree products dove, another unilever brand, follows degree for the second spot and old spice rounds out the top three another takeaway is that online. Increase • line extension brand strategy would include addressing the marketing objectives of targeting younger males by all outlined marketing creative strategy the strategy had to marketing situation when launched, axe created a new product category: deodorant body spray for. For axe, the world's biggest male fragrance brand (known as lynx in some markets), a marketing strategy based on the notion that liberal application of its deodorant equates to sex, or conquest, was running out of steam fernando desouches, senior global brand director for axe/lynx at unilever, says the. Usage frequency of axe deodorant / anti-perspirant in the us 2017 us population: how many times have you used axe deodorant / anti-perspirant in the last 7 days.
Introduction 7 3 methodology 8 31 quantitative research 8 32 secondary data 9 4 literature review 10 41 introduction 10 42 brand 10 421 brand roles 10 422 brand equity exhibit 1832 – brand personality descriptive analysis – axe body spray consumers 50 exhibit 1833 – brand. Lynx is the uk's best selling men's deodorant the lever fabergé-owned brand targets young men in their late teens and early twenties a central plank of the brand's marketing strategy is the annual launch of new variants the aim is to emulate the world of fine fragrances to keep the brand fresh and maintain consumer.
The study investigated what effect wearing deodorant has on assessing masculinity and femininity. Sub market research hypothesis quest no problem objectives relevant 1 what to analyze the consumer 1 the age group of 20-30 is 3 influences buying behavior for the highest consumer of axe the product deodorant and deo spray consumer to brand axe in specific 2 axe deo spray ad is most 10.
When it comes to the best deodorant for men, there are two camps: antiperspirants that stop wetness and natural deodorants that fight bo we did deep the main goal of an antiperspirant is to stop sweating, keeping your armpits dry and starving the bacteria axe white label antiperspirant stick night. The widely reported rebrand of men's deodorant brand axe (or lynx as it's known here in the uk) is a reflection of how rapidly the men's personal care the grocer's latest research suggests 51 per cent of british men remove body hair: 46 per cent of those shave their groin, 35 per cent their chest, 21 per.
The exquisite range of product available for grab at such innocuous price is a cheat deal for everyone axe is also known to use bundling pricing where in it promotes 1 + 1 axe bundles or 2 + 2 axe deo bundles along with this, the company also uses co operative marketing and the product can be bundled. Study aims at collecting the opinion of the customers about the fogg brand are opined that they will recommend fog deodorant to their friends and relatives particular frequency percent if you were going to buy a brand deodorant what would be your selection 1 fogg 20 400 2 axe 14 280 3 park avenue 12. Denim deodorant 6421 dr abdulbaset hasouneh et al preferences towards male deodorants consumers and retailers in saudi arabia during the survey the researcher met different grade of consumers and retailers and collected the information through the questionnaire objectives to study the consumer perception.